For months, people have faced stress and negativity while dealing with the COVID-19 pandemic and an uncertain future. Work schedules changed, schools converted to online learning, offices relegated to homes, activities halted, sports events cancelled and visits with family and friends stopped.

Since 2004, the American Customer Satisfaction Index (ACSI) has provided cooperatives actionable information to help improve member satisfaction and engagement. A recent survey shows that co-op member satisfaction has been on the decline during the past five years. Affecting the downward trend is how younger members view their co-op.

For months, people have faced stress and negativity while dealing with the COVID-19 pandemic and an uncertain future. Work schedules changed, schools converted to online learning, offices relegated to homes, activities halted, sports events cancelled and visits with family and friends stopped.