{"id":5371,"date":"2020-11-12T08:00:58","date_gmt":"2020-11-12T12:00:58","guid":{"rendered":"https:\/\/www.hoosierenergy.com\/?p=5371"},"modified":"2023-11-14T20:22:13","modified_gmt":"2023-11-15T01:22:13","slug":"the-power-of-cooperatives-working-together-2","status":"publish","type":"post","link":"https:\/\/www.hoosierenergy.com\/pt\/news-resources\/the-power-of-cooperatives-working-together-2\/","title":{"rendered":"L\u00edderes cooperativistas discutem programas focados nos membros"},"content":{"rendered":"<h2 class=\"p1\"><strong><span class=\"s1\">As discuss\u00f5es abrangem programas que impactam os consumidores associados, desde auditorias de energia at\u00e9 ve\u00edculos el\u00e9tricos<br \/>\n<\/span><\/strong><\/h2>\n<h3 class=\"p1\"><strong>EnergyLines novembro de 2020<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5362 alignright\" src=\"https:\/\/hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web-300x171.jpg\" alt=\"\" width=\"465\" height=\"265\" srcset=\"https:\/\/www.hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web-300x171.jpg 300w, https:\/\/www.hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web-1024x585.jpg 1024w, https:\/\/www.hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web-768x438.jpg 768w, https:\/\/www.hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web.jpg 1200w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/>Com a pandemia interrompendo grandes reuni\u00f5es em todo o estado, os organizadores escolheram realizar a Reuni\u00e3o de Marketing e Servi\u00e7os aos Membros do Outono de 2020 virtualmente. Ocorrendo em seis sess\u00f5es, as reuni\u00f5es virtuais forneceram atualiza\u00e7\u00f5es sobre pilotos, ofereceram informa\u00e7\u00f5es sobre programas do setor e facilitaram o feedback dos membros em discuss\u00f5es de mesa redonda.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cConseguimos criar uma agenda din\u00e2mica que aborda quest\u00f5es de interesse direto para nossas cooperativas associadas e seus consumidores associados\u201d, afirma Scott Bowers, vice-presidente de Pol\u00edticas P\u00fablicas e Servi\u00e7os aos Membros.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Piloto de Auditoria Energ\u00e9tica Rural<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Na primeira sess\u00e3o, Blake Kleaving, gerente de solu\u00e7\u00f5es de gerenciamento de energia, explicou as diretrizes e expectativas para o relan\u00e7amento do Programa Piloto de Auditoria de Energia Rural para fazendas consumidoras associadas e pequenas empresas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Durante a sess\u00e3o, Kleaving ofereceu aos participantes uma primeira vis\u00e3o de todos os novos materiais de marketing e comunica\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>F\u00f3rum Touchstone Energy<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">O gerente de comunica\u00e7\u00f5es da Hoosier Energy, Greg Seiter, moderou a discuss\u00e3o da segunda sess\u00e3o sobre a Touchstone Energy, que provou ser um recurso valioso \u2013 com um pre\u00e7o consider\u00e1vel \u2013 para muitas cooperativas ao longo dos anos. Este f\u00f3rum aberto incluiu discuss\u00f5es que ajudar\u00e3o a orientar planos futuros sobre esta afilia\u00e7\u00e3o.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>An\u00e1lise da ind\u00fastria automobil\u00edstica de Indiana<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Fabricantes e fornecedores automotivos atendidos por cooperativas associadas empregam mais de 20.000 Hoosiers e respondem por mais de 100 MW de demanda el\u00e9trica. Este setor industrial \u00e9 uma for\u00e7a econ\u00f4mica em Indiana. Bernard Swiecki, Diretor da Automotive Communities Partnership no Center for Automotive Research, deu uma olhada aprofundada na ind\u00fastria automotiva para o restante de 2020 e em 2021 durante a terceira sess\u00e3o do MMSC.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Envolvimento dos membros e resposta cooperativa durante a pandemia<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">A pandemia alterou as pr\u00e1ticas comerciais di\u00e1rias das cooperativas associadas este ano. Na quarta sess\u00e3o, o consultor de energia da Harrison REMC, Nick Geswein, moderou uma discuss\u00e3o sobre como o trabalho mudou na pandemia, com os associados compartilhando maneiras \u00fanicas de superar e se envolver com os associados-consumidores durante a pandemia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Pilotos de marketing futuro, programas<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">A quinta sess\u00e3o forneceu informa\u00e7\u00f5es sobre programas e servi\u00e7os futuros beneficiando cooperativas e consumidores-membros. Kleaving revisou a \u00faltima d\u00e9cada da campanha de marketing Team Up \u2013 Together We Save e ofereceu uma discuss\u00e3o interativa sobre a futura marca de novos pilotos e iniciativas de programas, incluindo detalhes sobre os pr\u00f3ximos pilotos de eletrifica\u00e7\u00e3o ben\u00e9ficos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Projeto Piloto de Ve\u00edculo El\u00e9trico<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s2\">A sess\u00e3o final apresentada pela equipe da Emerging Energy Resources de Ryan Henderson, Josh Cisney e Chad Jenkins, forneceu uma vis\u00e3o geral do piloto do Ve\u00edculo El\u00e9trico e dos futuros pilotos. Os participantes discutiram suas estrat\u00e9gias de ve\u00edculos el\u00e9tricos e experi\u00eancias ao lan\u00e7ar o Programa de Carregador de VE. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/wp-content\/uploads\/2020\/11\/11-2020_EnergyLines.pdf#page=4\" target=\"_blank\" rel=\"noopener noreferrer\">Ler mais<\/a><\/p>","protected":false},"excerpt":{"rendered":"Com a pandemia interrompendo grandes reuni\u00f5es em todo o estado, os organizadores escolheram realizar a Reuni\u00e3o de Marketing e Servi\u00e7os aos Membros do Outono de 2020 virtualmente. Ocorrendo em seis sess\u00f5es, as reuni\u00f5es virtuais"},"author":1,"featured_media":7419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[83,302,309,310,311,303,304],"class_list":["post-5371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight-stories","tag-energylines","tag-energylines-2020","tag-marketing","tag-member-services","tag-mmsc","tag-november-2020","tag-november-energylines","category-18","description-off"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Co-op leaders discuss member-focused programs - Hoosier Energy<\/title>\r\n<meta name=\"description\" content=\"With the pandemic halting large gatherings across the state, organizers chose to hold a fall 2020 marketing and member services meeting virtually.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.hoosierenergy.com\/pt\/news-resources\/the-power-of-cooperatives-working-together-2\/\" \/>\r\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Co-op leaders discuss member-focused programs - 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