{"id":5371,"date":"2020-11-12T08:00:58","date_gmt":"2020-11-12T12:00:58","guid":{"rendered":"https:\/\/www.hoosierenergy.com\/?p=5371"},"modified":"2023-11-14T20:22:13","modified_gmt":"2023-11-15T01:22:13","slug":"the-power-of-cooperatives-working-together-2","status":"publish","type":"post","link":"https:\/\/www.hoosierenergy.com\/es\/news-resources\/the-power-of-cooperatives-working-together-2\/","title":{"rendered":"L\u00edderes de cooperativas discuten programas enfocados en miembros"},"content":{"rendered":"<h2 class=\"p1\"><strong><span class=\"s1\">Las discusiones abarcan programas que impactan a los miembros-consumidores, que van desde auditor\u00edas de energ\u00eda hasta veh\u00edculos el\u00e9ctricos.<br \/>\n<\/span><\/strong><\/h2>\n<h3 class=\"p1\"><strong>EnergyLines noviembre 2020<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5362 alignright\" src=\"https:\/\/hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web-300x171.jpg\" alt=\"\" width=\"465\" height=\"265\" srcset=\"https:\/\/www.hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web-300x171.jpg 300w, https:\/\/www.hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web-1024x585.jpg 1024w, https:\/\/www.hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web-768x438.jpg 768w, https:\/\/www.hoosierenergy.com\/wp-content\/uploads\/2020\/11\/MMS_web.jpg 1200w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/>Dado que la pandemia detuvo las grandes reuniones en todo el estado, los organizadores optaron por realizar la Reuni\u00f3n de marketing y servicios para miembros de oto\u00f1o de 2020 de forma virtual. Las reuniones virtuales, que se llevaron a cabo en seis sesiones, proporcionaron actualizaciones sobre los pilotos, ofrecieron informaci\u00f3n sobre los programas de la industria y facilitaron los comentarios de los miembros en las mesas redondas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cPudimos crear una agenda din\u00e1mica que habla de temas que son de inter\u00e9s directo para nuestras cooperativas miembro y sus miembros-consumidores\u201d, dice Scott Bowers, vicepresidente de pol\u00edticas p\u00fablicas y servicios para miembros.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>El Piloto de Auditor\u00eda Energ\u00e9tica Rural<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">En la primera sesi\u00f3n, Blake Kleaving, Gerente de Soluciones de Administraci\u00f3n de Energ\u00eda, explic\u00f3 las pautas y expectativas para el relanzamiento del Programa Piloto de Auditor\u00eda de Energ\u00eda Rural para granjas y peque\u00f1as empresas de consumidores miembros.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Durante la sesi\u00f3n, Kleaving proporcion\u00f3 a los participantes un primer vistazo a todos los nuevos materiales de marketing y comunicaciones.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Foro de energ\u00eda Touchstone<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">El gerente de comunicaciones de Hoosier Energy, Greg Seiter, moder\u00f3 la discusi\u00f3n de la segunda sesi\u00f3n sobre Touchstone Energy, que ha demostrado ser un recurso valioso, con un precio considerable, para muchas cooperativas a lo largo de los a\u00f1os. Este foro abierto incluy\u00f3 una discusi\u00f3n que ayudar\u00e1 a guiar los planes futuros con respecto a esta afiliaci\u00f3n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>An\u00e1lisis de la industria automotriz de Indiana<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Los fabricantes y proveedores de autom\u00f3viles atendidos por cooperativas miembro emplean a m\u00e1s de 20,000 Hoosiers y representan m\u00e1s de 100 MW de demanda el\u00e9ctrica. Este sector industrial es una fuerza econ\u00f3mica en Indiana. Bernard Swiecki, director de Automotive Communities Partnership en el Center for Automotive Research, brind\u00f3 una mirada en profundidad a la industria automotriz para el resto de 2020 y hasta 2021 durante la tercera sesi\u00f3n del MMSC.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Participaci\u00f3n de los miembros y respuesta cooperativa durante la pandemia<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">La pandemia ha alterado las pr\u00e1cticas comerciales diarias de las cooperativas miembro este a\u00f1o. En la cuarta sesi\u00f3n, el asesor de energ\u00eda de Harrison REMC, Nick Geswein, moder\u00f3 una discusi\u00f3n sobre c\u00f3mo ha cambiado el trabajo en la pandemia con miembros que compartieron formas \u00fanicas en que superaron y se relacionaron con miembros-consumidores durante la pandemia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Futuros pilotos de marketing, programas<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">La quinta sesi\u00f3n proporcion\u00f3 informaci\u00f3n sobre futuros programas y servicios que beneficiar\u00e1n a las cooperativas y miembros-consumidores. Kleaving revis\u00f3 la \u00faltima d\u00e9cada de la campa\u00f1a de marketing Team Up \u2013 Together We Save y ofreci\u00f3 una discusi\u00f3n interactiva sobre la marca futura de nuevos pilotos e iniciativas de programas, incluidos detalles sobre los pr\u00f3ximos pilotos de electrificaci\u00f3n beneficiosos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Proyecto Piloto de Veh\u00edculo El\u00e9ctrico<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s2\">La sesi\u00f3n final presentada por el equipo de Recursos Energ\u00e9ticos Emergentes de Ryan Henderson, Josh Cisney y Chad Jenkins, brind\u00f3 una descripci\u00f3n general del piloto del Veh\u00edculo El\u00e9ctrico y los futuros pilotos. Los participantes discutieron sus estrategias y experiencias de veh\u00edculos el\u00e9ctricos implementando el Programa de cargadores EV. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/wp-content\/uploads\/2020\/11\/11-2020_EnergyLines.pdf#page=4\" target=\"_blank\" rel=\"noopener noreferrer\">Lee mas<\/a><\/p>","protected":false},"excerpt":{"rendered":"Dado que la pandemia detuvo grandes reuniones en todo el estado, los organizadores optaron por realizar virtualmente la reuni\u00f3n de marketing y servicios para miembros de oto\u00f1o de 2020. Las reuniones virtuales, que se desarrollar\u00e1n en seis sesiones"},"author":1,"featured_media":7419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[83,302,309,310,311,303,304],"class_list":["post-5371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight-stories","tag-energylines","tag-energylines-2020","tag-marketing","tag-member-services","tag-mmsc","tag-november-2020","tag-november-energylines","category-18","description-off"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Co-op leaders discuss member-focused programs - Hoosier Energy<\/title>\r\n<meta name=\"description\" content=\"With the pandemic halting large gatherings across the state, organizers chose to hold a fall 2020 marketing and member services meeting virtually.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.hoosierenergy.com\/es\/news-resources\/the-power-of-cooperatives-working-together-2\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Co-op leaders discuss member-focused programs - 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