{"id":5049,"date":"2020-06-02T08:00:44","date_gmt":"2020-06-02T12:00:44","guid":{"rendered":"https:\/\/www.hoosierenergy.com\/?p=5049"},"modified":"2023-11-14T20:06:16","modified_gmt":"2023-11-15T01:06:16","slug":"2019-annual-report-focused-on-the-future-2","status":"publish","type":"post","link":"https:\/\/www.hoosierenergy.com\/es\/news-resources\/2019-annual-report-focused-on-the-future-2\/","title":{"rendered":"ACSI: la encuesta identifica formas de aumentar la participaci\u00f3n de miembros y consumidores"},"content":{"rendered":"<h3 class=\"p1\"><strong>EnergyLines junio 2020<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Desde 2004, el \u00cdndice de Satisfacci\u00f3n del Cliente Estadounidense (ACSI, por sus siglas en ingl\u00e9s) ha brindado a las cooperativas informaci\u00f3n procesable para ayudar a mejorar la satisfacci\u00f3n y el compromiso de los miembros. Una encuesta reciente muestra que la satisfacci\u00f3n de los miembros de las cooperativas ha disminuido durante los \u00faltimos cinco a\u00f1os. Lo que afecta la tendencia a la baja es la forma en que los miembros m\u00e1s j\u00f3venes ven su cooperativa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Los datos muestran que la duraci\u00f3n de la membres\u00eda tiene un impacto positivo en el compromiso. Con m\u00e1s del 70 por ciento de los miembros-consumidores menores de 45 a\u00f1os que tienen menos de 10 a\u00f1os de membres\u00eda, su compromiso y confianza se reducen. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Dado que los miembros-consumidores j\u00f3venes muestran un bajo nivel de satisfacci\u00f3n, posiblemente debido a una relaci\u00f3n m\u00e1s alta entre la factura y los ingresos, es efectivo conectarse con este grupo demogr\u00e1fico a trav\u00e9s de plataformas electr\u00f3nicas para ayudarlos a administrar su uso de energ\u00eda. Los resultados de la encuesta identifican que los menores de 45 a\u00f1os tienen el doble de probabilidades de recurrir a Internet, y no a su cooperativa, para obtener informaci\u00f3n sobre eficiencia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">El REMC del condado de Henry interact\u00faa con miembros menores de 45 a\u00f1os al estar donde est\u00e1n en l\u00ednea, a menudo Facebook. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cNos comunicamos continuamente con los miembros m\u00e1s j\u00f3venes para ayudarlos a comprender que reducir su uso de energ\u00eda puede tener un impacto en su factura\u201d, dijo Lara Sullivan, Gerente de Marketing y Servicios para Miembros. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Sullivan identifica comunicaciones muy enfocadas pero breves para interactuar con este grupo. Ella recurre m\u00e1s a Facebook porque el formato se basa en la brevedad. Ella dice que estar donde est\u00e1n los miembros-consumidores y simplemente escuchar sus preocupaciones es una combinaci\u00f3n s\u00f3lida que ayuda a establecer conexiones positivas.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\">\u201cCuando ocurre un apag\u00f3n, uso este tiempo para ofrecer educaci\u00f3n. En ese momento, el miembro puede sentirse frustrado con la p\u00e9rdida de energ\u00eda, sin embargo, est\u00e1 abierto a aprender c\u00f3mo funcionan las cosas, qu\u00e9 involucra la restauraci\u00f3n, etc. Mientras se restablece la energ\u00eda, a menudo recibo mensajes sobre la eficiencia o las oportunidades del programa. Encuentro que aprecian cuando escucho sus preocupaciones en momentos como este\u201d, dijo Sullivan.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Una vez que los miembros-consumidores experimentan c\u00f3mo su cooperativa puede ayudarlos a administrar su uso de energ\u00eda, el 91 por ciento de los encuestados de ACSI afirman que regresar\u00edan por informaci\u00f3n similar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">La investigaci\u00f3n de ACSI verifica que una mayor participaci\u00f3n de los miembros ayuda a mejorar su disposici\u00f3n a abogar por la cooperativa y apoyar los esfuerzos de respuesta a la demanda.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">La encuesta nacional de 2019 se realiz\u00f3 entre abril y julio. Esto incluy\u00f3 70 cooperativas en 21 estados con m\u00e1s de 17,500 entrevistas entre miembros residenciales. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/wp-content\/uploads\/2020\/05\/06-2020_EnergyLines.pdf#page=7\" target=\"_blank\" rel=\"noopener noreferrer\">Lee mas<\/a><\/p>","protected":false},"excerpt":{"rendered":"Desde 2004, el \u00cdndice de Satisfacci\u00f3n del Cliente Estadounidense (ACSI, por sus siglas en ingl\u00e9s) ha brindado a las cooperativas informaci\u00f3n procesable para ayudar a mejorar la satisfacci\u00f3n y el compromiso de los miembros. Una encuesta reciente muestra que la satisfacci\u00f3n de los miembros de las cooperativas se ha"},"author":1,"featured_media":6778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[241,83,20,242,243,244,245],"class_list":["post-5049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight-stories","tag-acsi","tag-energylines","tag-henry-county","tag-june-2020","tag-remc","tag-research","tag-survey","category-18","description-off"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>ACSI: Survey identifies ways to increase member-consumer engagement - Hoosier Energy<\/title>\r\n<meta name=\"description\" content=\"See how Hoosier Energy is connecting with young consumers to help them manage their energy use.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.hoosierenergy.com\/es\/news-resources\/2019-annual-report-focused-on-the-future-2\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"ACSI: Survey identifies ways to increase member-consumer engagement - 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