EnergyLines July 2017
Hoosier Energy’s website has a new look and offers new functionality
In 2016, the Hoosier Energy Communications team conducted a communications audit to identify strengths and areas for improvement for Hoosier Energy communications. The audit validated the need for a refreshed website. Based on the results of the audit, a key area identified for improvement was the Hoosier Energy website. We listened, took action, and have launched the new site hoosierenergy.com.
The redesigned website is user friendly with easy access to information about Hoosier Energy and our member cooperatives. The new site is responsive to optimize the user’s browsing experience for the device that is accessing it.
The site offers an enhanced news page with a variety of articles, reports and videos. Visitors can search for content within the news pages and share them on social media. The site also provides the communications team new tools to tell stories online that have visual impact and layered content including video.
The new site provides a link to career opportunities from the home page, as job postings are the most popular link visited. Job postings from both Hoosier Energy and our 18 member cooperatives are accessible from the site. Maps showcase the variety of locations where Hoosier Energy operates.